About

Professional Experience

Senior Graphic Designer & Senior Executive – Digital Marketing

June 2022 - Present

Sunrider International (Malaysia) Sdn Bhd

Digital Marketing (from May 2023):

• Social Media Management: Planned monthly content, including product posts, announcements, promotions, and giveaways.

• Social Media Live: Designed visuals for live events and created pre-recorded videos.

• Social Media Advertising: Strategically planned and Executed targeted Facebook and Instagram ads to boost followers, engagement, and brand exposure.

• Newsletter:
  Developed newsletters to support marketing campaigns.

• Website Management: Collaborated with the IT team to update website content, including visuals, marketing materials, resources, events, and activities.

Multimedia Design:

• In-house Senior Designer, overseeing all design-related projects.

• Planned and created visuals, videos, reels, and campaigns for social media posting and management.

• Ensured all designs aligned with the brand book.

• Prepared mock-ups for all artwork before proceeding with printing.

Marketing Materials:

• Updated the company product catalog and price list.

• Collaborated closely with various teams to conceptualize ideas and develop new marketing materials.

• Worked with the Regional and HeadQuarter Teams to utilize and localize marketing materials provided.

Copywriting:

• Created copywriting for social media posts, email newsletters, and blog articles.

• Localized and translated marketing materials from English to Chinese.

• Developed scripts and voiceover scripts for all required videos.

Events:

• Supported events by creating backdrops, photobooths, decorations, and props.

• Captured photos and videos during events, and updated stories and social media posts on event days.

• Assisted in event setup and decorations, and provided support in various roles during events.

• Event Experience
  - Sunrider Malaysia Raya Open House 2024 at Sunrider Malaysia HQ
  - Sunrider Malaysia Chinese New Year Open House 2024 at Sunrider Malaysia HQ
  - Sunrider Malaysia Country Summit 2023 at Sunrider Malaysia HQ
  - Hey Beautiful! Product Launch Event (Kandesn Cosmetics) 2023 at KL Eco City
  - Distribution of Bubur Lambuk 2023 at Sunrider Malaysia HQ, Ipoh, and Hulu Langat
  - Hip Hop Swag Party 2023 in Shah Alam, Butterworth, and Kota Bahru
  - Malaysia Culinary World Cup 2023 Roadshow at WTC
  - Sunrider Malaysia Country Summit 2022 at Swiss Garden, Genting Highlands

Senior Designer

January 2021 - May 2022

Apex Biocare Sdn Bhd (Healthcare Company)

Multimedia Design:

• Served as the in-house Senior Designer, overseeing all design-related projects.

• Managed product design and supported visuals and videos for social media posting and management.

• Ensured all designs aligned with the brand book.

• Prepared mock-ups for all artwork before proceeding with printing.

Marketing Materials:

• Collaborated closely with the sales and operations teams to conceptualize ideas and develop visuals for proposals and marketing materials.​

Copywriting:

• Created copy for social media posts and translated marketing materials from English to Chinese.

Livestream:

• Engaged with media houses, influencers, and livestream platforms to increase brand exposure.

Events:

• Assist in planning and managing company participation in roadshows.

Sourcing:

• Sourced printing services, equipment, and other needs, ensuring satisfactory final outcomes.

Senior Designer

January 2019 - December 2020

The Brand Tailor Sdn Bhd (Branding Agency)
Multimedia Design:

• Created designs for all graphic visuals, concepts, and brand development.

• Designed visuals, copywriting, and scheduled social media posts for both the company and its clients.

Printing:

• Managed and delivered graphics for printing, coordinating with printers and suppliers.

• Prepared mock-ups for all artwork before proceeding with printing.

Events:

Work closely together with the event team, perform tasks such as

• finding and booking venues

• liaising with clients and suppliers

• organizing and executing the event

Experience includes organizing annual dinners, roadshows, and product launches.

Designer

July 2015 - December 2018

Song Printing Sdn Bhd (Printing Company)​

• Designed a wide range of printed materials, including banners, leaflets, brochures, name cards, invoices, bills, letterheads, label stickers, packaging boxes, signage, menus, T-shirts, and more.

• Collaborated closely with the production team to ensure high-quality printing.

Graphic Designer

April 2014 - June 2015

My Jsquare Design (Design House)

Created designs such as logos, packaging, name cards, banners, buntings, magazine advertisements, and more.

Graphic Designer (internship)

Chameleon Design & Production (Branding & Event Company)

Designed logos, name cards, banners, buntings, event layouts, event decorations, and more.

March 2013 - July 2013